Elaine Burns, Wear Eponymous
Elaine Burns launched Wear Eponymous last year with her business partner to allow new brands and emerging designers to grow their audience with the support and guidance of a strongly branded and safe to use website.
We select new and establishing fashion and lifestyle brands to showcase and our name translates as wear your own style, as we want our customers to discover something different from the identikit looks available in every high street store.
We want our fans to ‘be your own story’ and work hard to disperse the myth that designer items have to be expensive and elitist. Our selected brands are run by designers who create beautifully hand crafted items which are affordable luxuries and, having won three business awards in our first year, we think we’re on the right track!