AMBASSADORS & ROLE MODELS
In research undertaken by Women’s Enterprise Scotland in early 2017, role models were seen by business advisors as valuable in supporting women led businesses to overcome challenges. Stereotypical images and media representations of women entrepreneurs can be damaging in several ways, as they not only have a negative impact on women who may be considering starting their own business but also on potential funders and business collaborators who may be influenced by such representations. Evidence suggests the importance of role models for the development (and aspirations) of women’s businesses is significant. In this research, the businesses participating also pointed to the value and importance of role models.
As a key part of supporting women in enterprise, partners in the Framework are committed to -
Actively supporting Women’s Enterprise Scotland in the development and promotion of the Scotland CAN DO Women’s Ambassadors programme.
Identifying, supporting and promoting more ‘Womenablers’ and encourage and support more women into leadership roles. This work will support businesses taking up the Scottish Business Pledge which requires businesses to make progress on gender balance and diversity in the workforce and the boardroom.
Our Women’s Enterprise Scotland Ambassadors programme features the stories of female entrepreneurs in Scotland. Through the project, we’ll seek to inspire, motivate, engage and connect with women-led start-up and growth businesses.
Our Ambassadors are available for media interviews, speaking engagements, and events in schools and universities. If you’d like one or more of the Ambassadors to get involved in your event or article, please contact us using the form on our contact page.
For even more inspiration, visit our gallery of women-owned businesses.
To be included in the gallery, please send us a photo along with a brief description of your business, including how you got started.